The formula for succesful organization of business event in a down economy.

How to adapt and evolve in a crisis? How to see real opportunities for development even in tough times? How to recognize the customer’s needs and give them what they want?

The secret of success № 1. In the future there will be of very high priority extra practical business activities. Such activities, where the speaker shares with the audience concrete problem solving tools, which have already demonstrated their effectiveness. The major role in cost optimization will play reputation of the organizers and their ability to work with the database of collected contacts. The more successful events “behind” the organizer, the lower the costs for the promotion of follow-up projects and the higher profitability.

The secret of success № 2. It should be invited exceptional target audience, as now the efficiency of public events as an effective marketing tool is under the great threat. First of all, it is reduced due to attempts to cover anything and everything, secondarily – due to involvement of experts not authorized to take decisions.

The secret of success № 3: We advise to the event-manager, who wants to achieve success, to use viral marketing. When you precisely “hit the mark” with the participants and they are interested in your product, use their help to attract to the next event same people concerned. Do not forget to encourage “your help-mates” for it.

Personal acquaintance – that’s what drives the business. Many people feel embarrassed to start such contacts and that they should learn. Cocktail party and common standing in the queue at the drink reception very often provide unobtrusive acquaintance and contacts in the future. Think about it.

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